Emily M AustenWhy I Won’t Be Pitching Any More Female Founders.I started my business is 2012, over a decade ago. Instagram was embryonic, Uber was still novel, and Tinder excelled at showing us the up…7 min read·Apr 4, 2023----
Emily M AustenWhat the Spring 2023 Budget Means for EntrepreneursI set up my PR Agency in 2012, at the age of 22, with a desire to work alongside ambitious entrepreneurs, eventually investing in them, and…5 min read·Apr 4, 2023----
Emily M AustenPR in the metaverse — have you all lost your fucking minds…?The PR industry is no stranger to bad press. Often considered the ugly sister of marketing, budgets are first to be cut, teams are first…5 min read·Feb 3, 2022----
Emily M Austen“Whilst we must try very hard not to offend, we must try harder to not be offended.”Call Out Culture6 min read·Jan 25, 2022----
Emily M AustenWhy Founders are afraid of being accused of Greenwashing, and how to protect your business from…Undoubtedly there has been a huge amount of noise in the media regarding sustainability, although meaningful dialogue is still experiencing…5 min read·Nov 16, 2021--1--1
Emily M AustenWe Need to Talk More About the Pain Women Experience as a Result of Endometriosis.This week, new research revealed that it takes on average, 8 years to be diagnosed with endometriosis. The all-party parliamentary group…7 min read·Oct 23, 2020----
Emily M AustenThe Government threats of a second lockdown are crippling the UK’s small businesses — the backbone…In March 2020, I wrote a piece for the Evening Standard online, with tips and tricks about how small businesses could survive the daunting…6 min read·Sep 26, 2020----
Emily M AustenAs TedX sparks controversy by using ‘womxn,’ — how do we untangle the confusion if the community…Last week, Tedx announced forthcoming autumn schedule using the term ‘womxn’4 min read·Sep 9, 2020--1--1
Emily M AustenThe fall of Boohoo won’t make an impact, because it says more about the unconscious conusmer, than…A company which uploads over 120 products per day to their website, and is modelled on a Gen Z demographic, which has little understanding…4 min read·Jul 8, 2020----